【黑措根奥拉赫，2026年3月4日】全球知名运动品牌PUMA与苏州申赛新材料股份有限公司（以下简称“申赛新材”）签署战略合作协议，双方将合作研发PUMA旗下业界领先的高性能跑鞋科技NITROTM的下一代产品。
根据协议，申赛新材将与PUMA在苏州共建专属实验室，开展新型材料的研发与测试工作。彪马预计将在未来几季，正式推出基于本次合作研发的首款合作产品。
PUMA创新副总裁Romain Girard表示：“NITROTM是我们拥有的业界顶尖的跑鞋科技，与申赛新材的合作，将助力我们持续保持这一领先优势，并在未来产品迭代中实现持续创新与突破。”
申赛新材是专注于超临界物理发泡技术研发和高性能轻量化材料制造与销售的领先企业。公司专注于环保发泡工艺，利用大气中常见的气体，通过在材料内部形成大量微米级和纳米级气泡来实现清洁发泡。
申赛新材总经理姜修磊博士表示：“此次合作充分展现了技术驱动创新在全球高端运动消费领域的价值。我们期待未来双方持续深化合作，取得更多商业成功。”
申赛新材与PUMA的合作已有数年。2021年初，PUMA在其高性能跑鞋品类的全面战略升级中首次推出NITROTM科技，并持续对该技术进行迭代优化。该技术具备极致轻量化与高回弹特性，有助于跑者减少能量消耗，获得更舒适的奔跑体验。
在近期举行的波士顿、伦敦和纽约等大型马拉松赛事中，PUMA充分验证了NITROTM科技的卓越性能。超过250名运动员穿着Fast-R NITROTM Elite和Deviate NITROTM Elite跑鞋进行测试，其中近百名跑者创造了个人最好成绩，48名跑者将个人最佳成绩提升了三分钟以上。
除高性能跑鞋产品线外，NITROTM科技也应用于PUMA在足球、篮球、高尔夫等领域的部分性能系列产品中。
PUMA teams up with Shincell to develop next generation of leading running foam technology NITROTM
[Herzogenaurach, March 4, 2026] — Sports company PUMA has signed an agreement with Chinese company Shincell New Materials Co. Ltd. to research and develop the next generation of PUMA’s industry-leading performance running technology NITROTM.
As part of the agreement, PUMA and Shincell will set up a dedicated laboratory in Suzhou, China to test new materials. PUMA expects to launch the first products created as a result of this partnership in the upcoming seasons.
“With NITROTM we have the best running technology in the industry and the agreement with Shincell allows us to maintain that edge and make the best even better in future product generations,” said Romain Girard, Vice President Innovation at PUMA.
Shincell is a leader in developing sustainable foaming technologies and manufacturing lightweight high-performance foam materials. The company has specialized in a purely physical foaming process. This process uses gases commonly found in the earth’s atmosphere to expand plastics by trapping a large number of micro and nano bubbles inside the material.
Dr. Xiulei Jiang, CEO of Shincell, comments: “This collaboration is a great example showing the value of the technology-focused innovation in the global high-performance sportswear segments. We are looking forward to more business success down the road.”
PUMA first introduced NITROTM in early 2021 as part of a repositioning of its entire performance running segment and has continuously improved the technology since. NITROTM is extremely lightweight and responsive, helping runners to use less energy and run comfortably.
PUMA proved the power of NITROTM technology during the recent major marathons in Boston, London and New York, when it enlisted more than 250 athletes to test out the technology in its Fast-R NITROTM Elite and Deviate NITROTM Elite running shoes. Nearly one hundred of these runners set new personal bests, with 48 of them breaking their previous best times by three-minutes or more.
Apart from its performance running offering, NITROTM is also used in parts of PUMA’s performance line up in Training, Football, Basketball, Golf and other areas.
新闻链接：https://about.puma.com/en/newsroom/corporate-news/2026/04-03-2026-puma-teams-shincell-develop-next-generation-leading-running
